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A logo is a symbol, name or trademark of a company. Logos are used by companies because they represent a concise image of the company. People generally find it easier to remember a simple image over words alone.
Why logo design is important?
Your logo is you or your business' first point of contact with the outside world. Great logo design requires a complex mixture of design skills, creative theory and skilful application. Of course, logo design is just one small subset of branding, but the logo or brand mark remains the centrepiece of most branding schemes.